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GrowthCurve.io

The weekly newsletter for SaaS VPs, Directors and Managers

We're here to help the next wave of SaaS leaders better understand the market, better understand their business and become better at leading people.

We've invested too much in that category

The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. I’m knee-deep in NFL Scouting Reports to see who my Buffalo Bills are going to take in the first round on Thursday (it better be a wide receiver). If you’re an NFL fan shoot me a reply and I’ll send over my favorite meme of your team. Quick Reminder: The Level Up Webinar series continues in May with the Big 3 of...
4 days ago • 5 min read

shipping the org chart 🚢

Are you shipping your org chart? Probably. Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. Video, here we come! We turned on the GrowthCurve YouTube channel this week, and posted our recent financial literacy webinar on unit economics there. Check it out and while there, please subscribe! ↓ Today's Newsletter is brought to you by Totango + Catalyst Totango + Catalyst have joined forces: Modern, intuitive design meets...
7 days ago • 7 min read

You either have it... or you don't...

The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. Last week we delivered our take on Impacting Unit Economics to 468 SaaS Leaders (nice sign of demand!). We’ve since opened up the recording to our subscribers - you can access it here. Our Level Up Webinar series continues in May with the Big 3 of Subscription Revenue (ARR, GRR, NRR). You can sign up here. Now, let's get to...
11 days ago • 4 min read

Mastering Unit Economics: The Key to Profitability in SaaS

Hey Reader, We held our first webinar in our Level Up series for 468 SaaS Leaders (lots of interest!). We dove deep into Unit Economics and the four levers that leaders have available to impact their SaaS business: Increase the average revenue per customer (aka sell more to your customer) Increase the gross margin per customer (aka get more efficient at delivering to your customer) Increase the gross retention rate (aka make sure the customer stays longer) Increase the acquisition efficiency...
13 days ago • 1 min read

working together 🤝

We're going to lose $17 billion. Is anything not going well here? Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. ↓ Today's Newsletter is brought to you by Gainsight Four powerful products. One powerful suite. See why businesses who use Gainsight are 15% more likely to view their customers as a revenue center. We call it the Power of One. Learn More The year Alan Mulally joined Ford Motor Company, 2006, the business was on...
14 days ago • 6 min read

Cover Your Saas: Income Statement Cheat Sheet

As promised to our Cover Your SaaS Webinar attendees. Your Income Statement Cheat Sheet. If you want to join our next webinar on May 22 at 12pm ET - we're focused on building Financial Literacy for SaaS Leaders.
17 days ago • 1 min read

Welcome to the Future: No Logins Required

The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. Shoutout to the South Carolina Gamecocks for bringing home the Women's Basketball National Championship. And impressive to see the rise in viewers around Women's Basketball.(UConn-Purdue: 14.8 million • Iowa-South Carolina: 18.9 million) 4.1 million more people watched the Women's Basketball Championship than the Men's...
18 days ago • 5 min read

win by not losing 🏅

Invert, always invert... winning by not losing. Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. Join over 350 of your peers this Thursday at 11am EDT for our (free) 60-minute SaaS Financial Literacy workshop. Sign up here. ↓ Today's Newsletter is brought to you by Churnkey Stop letting customers slip away. Automate subscription cancel flows and failed payment recovery. Visit Churnkey Carl Jacobi was a German-born mathematics...
21 days ago • 6 min read

What's your Clock Speed?

The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. This comes from "Jay", but I (Jeff) write the Wednesday newsletter. This section is often forgotten about. It's something most newsletters keep static. I'll avoid the forgotten and capitalize on this space. But, this won't be more business up here. This intro will be the way we develop a relationship over time. So, here's...
25 days ago • 5 min read

what is value? 🧃

What is value? Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. Make sure to register for the upcoming (free) webinar on Financial Literacy for SaaS leaders, hosted by Jeff and me on April 11 at 11:00 am EDT. Let's dig in... ↓ We tend to use the word "value" liberally in SaaS sales and customer success. But what does it actually mean when we say it? More importantly, what does it mean to our prospects and customers? The...
28 days ago • 8 min read

We're here to help the next wave of SaaS leaders better understand the market, better understand their business and become better at leading people.

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