GrowthCurve.io
The weekly newsletter for SaaS VPs, Directors and Managers
We're here to help the next wave of SaaS leaders better understand the market, better understand their business and become better at leading people.
best player wins 🃏
The best player wins. Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. On May 22, we're holding a workshop on three key subscription business metrics: ARR/MRR, Gross Retention, and Net Retention. It's free to register, click here to sign up. ↓ Today’s Newsletter is brought to you by Gainsight Four powerful products. One powerful suite. See why businesses who use Gainsight are 15% more likely to view their customers as a...
1 day ago • 5 min read
They can have my credit card
The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. I swear we have the shortest Spring season here in Charleston - the high was 83 today. (What am I supposed to do with that?) But I'm not really complaining. However, it reminded me of a good Spring Clean. So, run through your home office and get rid of those papers collecting dust. We’ve got a good one for you today, let’s...
5 days ago • 6 min read
begin with the end 🎬
Working backwards. Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. On May 22, we're holding a workshop on three key subscription business metrics: ARR/MRR, Gross Retention, and Net Retention. It's free to register, click here to sign up. ↓ Today’s Newsletter is brought to you by Churnkey. Our annual State of Retention report analyzed millions of customer cancellations. Here’s what we learned: Most customers who cancel...
8 days ago • 3 min read
Make the decision today, the outcome will come
The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. I just spent a week outside away from my laptop. Built a shed, painted rocking chairs, carved out some new flower beds - the standard homeowner Spring List. I learned a few things during this walkabout: I make a decent carpenter, but I’m much better with a computer It feels damn good to get outside, in the sun, and spend a...
12 days ago • 6 min read
operating rhythm 🥁
A place for everything, and everything in its place. Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. ↓ Today's Newsletter is brought to you by Growth Curve Want that director, VP, or even C-Level promotion? Then you need to show how your work impacts company financial outcomes. #CoverYourSaaS is a self-paced, 2 hour, 20 minute, self-paced course designed to help increase your financial literacy, tie your efforts to impact,...
15 days ago • 5 min read
We've invested too much in that category
The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. I’m knee-deep in NFL Scouting Reports to see who my Buffalo Bills are going to take in the first round on Thursday (it better be a wide receiver). If you’re an NFL fan shoot me a reply and I’ll send over my favorite meme of your team. Quick Reminder: The Level Up Webinar series continues in May with the Big 3 of...
19 days ago • 6 min read
shipping the org chart 🚢
Are you shipping your org chart? Probably. Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. Video, here we come! We turned on the GrowthCurve YouTube channel this week, and posted our recent financial literacy webinar on unit economics there. Check it out and while there, please subscribe! ↓ Today's Newsletter is brought to you by Totango + Catalyst Totango + Catalyst have joined forces: Modern, intuitive design meets...
22 days ago • 7 min read
You either have it... or you don't...
The Middle from GrowthCurve Three ideas to level up your week. Hey Reader, Welcome to The Middle, your midweek rundown of the most interesting things we've read this week. Last week we delivered our take on Impacting Unit Economics to 468 SaaS Leaders (nice sign of demand!). We’ve since opened up the recording to our subscribers - you can access it here. Our Level Up Webinar series continues in May with the Big 3 of Subscription Revenue (ARR, GRR, NRR). You can sign up here. Now, let's get to...
26 days ago • 4 min read
Mastering Unit Economics: The Key to Profitability in SaaS
Hey Reader, We held our first webinar in our Level Up series for 468 SaaS Leaders (lots of interest!). We dove deep into Unit Economics and the four levers that leaders have available to impact their SaaS business: Increase the average revenue per customer (aka sell more to your customer) Increase the gross margin per customer (aka get more efficient at delivering to your customer) Increase the gross retention rate (aka make sure the customer stays longer) Increase the acquisition efficiency...
28 days ago • 1 min read
working together 🤝
We're going to lose $17 billion. Is anything not going well here? Welcome to your Sunday morning edition of the GrowthCurve.io newsletter. We exist to help SaaS executives level up. ↓ Today's Newsletter is brought to you by Gainsight Four powerful products. One powerful suite. See why businesses who use Gainsight are 15% more likely to view their customers as a revenue center. We call it the Power of One. Learn More The year Alan Mulally joined Ford Motor Company, 2006, the business was on...
29 days ago • 6 min read
We're here to help the next wave of SaaS leaders better understand the market, better understand their business and become better at leading people.