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Oct 09 • 3 min read

Everyone has the budget for AI 💸


The Middle from GrowthCurve

Three ideas to level up your week.

Hey Reader,

Welcome to The Middle, your midweek rundown of the most interesting things we've read this week.

We built an ARR/Bridge Waterfall chart via Google Sheets, which has been downloaded almost 1,000 times. I'm sharing it here in case it's useful to you.

As you read this, I'm snuggling with our newest family addition. I'll be out for a week but don’t worry; you’ll still get your bi-weekly dose of great content.

Let’s jump into The Middle.

Jeff

Today’s Newsletter is brought to you by Totango + Catalyst

It’s frustrating when the CEO asks you to take responsibility for revenue without the necessary tools to be successful.


Customer Success leaders ought to have technology designed from the ground up to fit their needs.

We created a checklist to help you navigate the shift toward Customer-led Growth and evaluate CLG platforms.


AI > SaaS

Patrick Collison, the Stripe founder, highlights how quickly AI companies are growing.

We analyzed the AI sector on Stripe, and found that not only are AI-native businesses being built in large numbers, but that they're actually growing meaningfully faster than the fastest-growing SaaS antecedents.


Everyone has the budget for AI

Tomasz Tunguz, a highly regarded VC at Theory, shared results from a Morgan Stanley survey related to AI budgets.

Every company is starved for budget (big generalization but go with me). Yet every company is getting AI pushed through - so where exactly is the budget coming from?

41% have a net new budget for AI.

Pretty great news for AI companies - green field and plenty of budget


Ship It Danno

Atlassian went from your typical software company to an innovation machine after starting "ShipIt Days."

Here’s how simple it is: every quarter, employees get 24 hours to work on whatever they want. No restrictions. Just build something valuable, ship it, and share it.

The result?

Some of their biggest product innovations, like Jira Service Desk, came out of these sessions, and employee engagement shot up by 32%.

It turns out that when you give people the freedom to create, they do their best work.

What's your version of ShipIt Days?


Whenever you're ready, there are 2 ways we can help you:

  1. CoverYourSaaS is a financial literacy course for SaaS leaders. It teaches you the fundamental language of business, SaaS metrics, and how to maximize your impact. This course sets the stage for you to make informed, focused, and profitable decisions. Purchase the course here.
  2. Promote your business to over 3,500+ SaaS leaders by sponsoring our twice-weekly newsletter. We send The Middle each Wednesday and The Level Up every Sunday.

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